Corbo Group’s international expansion strategy aims to establish joint ventures in Poland, Turkey and Morocco.
The future of Italy’s construction industry also depends on its ability to look beyond national borders. Corbo Group has embarked on an international expansion strategy targeting markets where demand is growing for the quality, design and innovation associated with Italian residential architecture.
“We have initiated discussions in Poland, starting with Warsaw, in Turkey, with a particular focus on Bodrum, and in Morocco, particularly in the Casablanca and Marrakech areas,” explains Roberto Corbo, President of Corbo Group. “Our aim is to establish joint ventures with local businesses, companies and investors to develop residential buildings and complexes that combine the distinctive characteristics of each location with the recognised value of Made in Italy excellence.”
The strategy goes beyond simply exporting a construction model or deploying Italian workers abroad. Instead, Corbo Group aims to offer its partners “the experience gained over more than twenty-five years in the industry, together with our design vision and expertise in material selection, spatial quality and technological innovation.”
For Corbo, Made in Italy is one of the most widely recognised marks of excellence in the world. It signifies more than a product’s geographical origin. It represents a distinctive style, an appreciation for detail and the ability to bring aesthetics and functionality together.
“These values have the potential to play an even greater role in construction and real estate development.”
A central element of the strategy will be the smart home. Corbo Group has long been developing a residential concept in which technology, sustainability, comfort and efficient energy management operate as parts of a fully integrated system.
A truly intelligent home adapts to the needs of its residents, simplifying everyday life and enhancing the quality of their living environment.
The international expansion strategy builds on Corbo Group’s established position and the growth achieved over the years.
“Our discussions in Poland, Turkey and Morocco represent the first step. We will move forward through local partnerships because international expansion cannot follow a top-down approach. It requires an understanding of local markets, a willingness to listen and a shared commitment to common objectives.”
